Brioche Pasquier Pitch Brioches Recalled Over Plastic Contamination

Brioche Pasquier Pitch Brioches May Contain Pieces of Plastic

Finding something crunchy in a soft brioche is never a good sign -- especially when that crunch turns out to be plastic. Brioche Pasquier has issued a recall for its Pitch Chocolate and Hazelnut Brioches after discovering that some packs may contain pieces of plastic. The Food Standards Agency has flagged this as a product recall, and for good reason: swallowing plastic fragments can cause injury to your mouth, throat, or digestive system. It's the kind of thing that can turn a quick breakfast into a trip to A&E.

What's Affected

The recall covers a single product:

• Brioche Pasquier Pitch Chocolate and Hazelnut Brioches
• Pack size: 225g (6 x 37.5g)
• Best before: 04 March 2026
• Batch code: UK 034

Only this specific batch is affected. Check the packaging for the batch code and best-before date -- if they match, your pack is part of the recall. If you've got a different batch code, you should be fine.

The contamination is described as "pieces of plastic," which could range from small fragments to more noticeable bits. Either way, they don't belong in your brioche, and eating them could cause real harm -- particularly for children, who are often the ones reaching for these at breakfast or as a snack.

What You Should Do

If you have this product at home:

• Do not eat it. If you've opened the pack and eaten some without any issues, count yourself lucky and stop there.
• Contact Brioche Pasquier directly for a refund at [email protected]. They'll sort you out.
• If you've already eaten one and noticed anything unusual -- pain in your mouth, throat, or stomach, or if you've spotted plastic fragments -- seek medical advice.
• Keep the packaging if possible, as it'll make the refund process smoother and helps with any further investigation.

Parents and carers should be especially vigilant here. These brioches are exactly the kind of product that ends up in lunchboxes and gets eaten without much inspection. A quick check of the batch code before packing them off to school could save a lot of trouble.

When In Doubt, Throw It Out

Physical contamination recalls like this one are thankfully less common than allergen issues, but they're arguably more alarming. You can't see inside a sealed brioche without unwrapping it, so if your pack matches the recalled batch, don't take the gamble. Chuck it, email the company, get your refund, and pick up something else for tomorrow's packed lunch. Your teeth will thank you.